Some leaders are tempted to skip this step because they find talking about these topics too fuzzy, too subjective, maybe even too emotional. They prefer to get on with the hard stuff, i.e., strategic planning. But as The Cheshire Cat responded to Alice, ‘which way you go from here depends a good deal on where you want to go’.
So, first things first. Define your Purpose & Ambition — your Why and What. Then you can develop your How, which is your Strategic Plan.
Acumen’s Strategy Navigator framework integrates a company’s Purpose & Ambition into the strategic planning process, thus ensuring that the resulting strategies and plans are anchored on a clear destination. Of course, it takes more than this to make a good strategic plan. But our experience is that the approach of beginning with the Purpose & Ambition is likely to deliver a more compelling, meaningful, and comprehensive strategic plan that inspires sustained support from the organization.
A well-anchored strategic plan maximizes the opportunity to achieve better business performance, to motivate and engage employees, and to have a deeper impact to society. With this, companies don’t just get somewhere; they get to somewhere worthwhile. — Zinnia Rivera, Client Director, Acumen Strategy Consultants, acumen.com.ph.
