IN SERVICE to flag and country, the Manny V. Pangilinan (MVP) Group of Companies — Cignal TV, Smart, PLDT, Meralco, mWell and MediaQuest — have joined forces to deliver the exploits of the Paris Olympics-bound Philippine team straight to Filipino sports-loving fans.
“The DNA of this group, the MVP group of companies is really sports,” said Cignal TV’s Channel Management Head Sienna Olaso on Monday’s media briefer at Cignal’s office in Mandaluyong.
Also gracing the presscon were Cignal TV Chief Revenue Officer Gerald Milan, Smart Senior Vice President Kristine Go and Jude Turcuato, MVP Sports head of marketing and who is also from PLDT and Smart.
Filipinos will get to watch the greatest sports show on Earth for free via TV5, RPTV and in other platforms like Smart Sports, Puso Pilipinas’s social media pages and even PLDT if one is a subscriber.
For premium subscribers, it will be shown on Cignal and two pay-per-view of pop-up channels.
Truly, their commitment was evidenced by the group’s full coverage of several major international sporting spectacles like last year’s FIBA World Cup the country co-hosted as well as the 2021 Tokyo Games where weightlifter Hidilyn Diaz-Naranjo captured the country’s maiden Olympic gold medal.
Ms. Olaso admitted the task of bringing the Filipino Olympians’ exploits to their viewers isn’t an easy one.
Good thing they have the full support of the big boss himself — MVP — to make all things possible.
“We really thank the chairman, because of him, we have been doing this. And it’s an obligation to the Filipino people,” said Ms. Olaso. — Joey Villar
