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Every business aims to boost its visibility and generate more revenues, and a well-planned national SEO campaign can be the right tactic to achieve that. It enables you to use your success in a particular geographic location to generate momentum for other regions.
Here are a few tips to help you run a successful national SEO campaign for your business.
Work with a Reputable National SEO Service
While it is still possible to do national SEO yourself, it requires energy, time, focus, and, most importantly, proper strategizing, which may not be available to you. Working hand-in-hand with a trusted national SEO company can enable you to achieve better results while leaving you with enough time to devote to the day-to-day running of the business. A national SEO company can provide you with know-how and expertise, data and analytics details, knowledge of current trends, long-term success, and more.
Set Realistic and Achievable Goals
Even the most optimistic and energetic business owners can feel defeated and discouraged by setting unrealistic goals. National SEO campaigns reap heavily from achievable goals set quarterly and annually. Quarterly goals are ideal for generating quick wins to keep you motivated as you keep pushing toward longer-term goals.
Pay attention to your business objectives and determine whether you seek to create brand awareness or your focus is on sales. Start by highlighting your broader goals and determine how National SEO can help you achieve them.
Optimise Your Website for SEO
Design your website with National SEO in mind to ensure it ranks well. Optimising the architecture of its URL structure can be a great starting point. It will help Google understand the type of content you post and enable web crawlers to find the information needed quickly. Make use of title tags with good meta descriptions, keywords, and easy-to-read content.
It is also important to optimise your website for speed, as it can have a direct impact on your rankings. Pages with faster load speeds attract a lower bounce rate since visitors take their time on the page. Ensure your website is mobile-friendly, since mobile searches account for nearly half of the global web traffic.
Perform a Content Gap Analysis Against the Competition
With a content gap analysis, you can identify the missing holes in the existing content on your website. This allows you to modify the content to make it more comprehensive and connected. You also need to spy on your competitors to know what they are doing in terms of national SEO, their best-performing keywords, their top-ranking pages, and the amount of organic traffic they drive. You can rely on tools like Ahrefs and SEMRush to gather this information and act accordingly to seal the gaps.
Execute In-Depth Keyword Research
Proper eCommerce keyword research is key to driving high site rankings in search engine results and ensuring that your target audience easily finds you. You can depend on resources like search term reports, Google Search Console, Google Analytics, and Google My Business to perform your keyword research.
Another way to find high-intent keywords is to focus on the features and benefits of your services and products, as these are the terms your audience will likely use when seeking to make a purchase. Run your potential keywords through keyword research tools like Ahrefs and SEMRush to determine search volume and keyword difficulty as well as find more opportunities. Have a mixture of long-tail and broad keywords when identifying keywords to target.
With the right strategies, you can make your National SEO efforts a complete success. This will help ensure that your business website ranks nationally, boosting global visibility, creating brand awareness and increasing sales.
